Gartner Research

Oracle Strengthens Sales Effectiveness Management With BigMachines Buy

Published: 29 October 2013

ID: G00259089

Analyst(s): Praveen Sengar

Summary

Oracle will gain key opportunity-to-cash functionality for its Sales Cloud offering with its deal to buy BigMachines. Gartner expects disruption for many clients' SEM plans as well as further future consolidation in this market.

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