Gartner Research

Enterprise Video Must Be Short, Specific and Searchable to Suit Viewers' Tastes

Published: 30 October 2013

ID: G00257674

Analyst(s): Whit Andrews , Adam Preset


Reflecting the current trends in consumer video consumption, those responsible for creating and using video within organizations need to take a more thoughtful approach to video length and navigation paths when producing business-oriented content.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Video that business consumers encounter on the Web is shorter than it ever has been and getting shorter. Video managers, training managers, marketers and support managers must develop content structures that allow such videos to be effective.
    • Terminal Branching
    • Stalks With Attached Videos
    • Independence Of Video Elements

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.