Gartner Research

Smart Watches Will Dominate Headlines But Not Consumer Spend During Holiday Season

Published: 31 October 2013

ID: G00258172

Analyst(s): Angela McIntyre, Annette Zimmermann


Samsung and other well-known vendors have recently entered the smart watch space, but with products failing to deliver on the promise of "smartness." Smart watch providers must deliver outstanding design and clear positioning coupled with lower prices to entice mainstream consumer adoption.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Premium pricing paired with an unclear value proposition will only steer consumers' spending toward tablets and fitness bands during this holiday season, leading to lackluster sales of smart watches
  • The success of smart watches will not be decided by hardware alone; apps and interoperability across devices will be a key differentiator that will bring brand loyalty and customer engagement to those vendors investing resources in fostering the developer community
  • Apple's M7 co-processor with its lower-power sensor monitoring will attract health and fitness app developers and allow Apple to understand user behavior before embarking on the smart devices venture

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