Gartner Research

Most Banks' Digital Strategies Are Not Strategies at All

Published: 31 October 2013

ID: G00255404

Analyst(s): David Furlonger


The typical bank's digital strategy is not a strategy at all, but rather a set of discrete tactical digital substitutions for established, manual practices. Bank CIOs must re-engineer their entire environment to avoid obsolescence and meet the challenges of a changing industry.

Table Of Contents


  • The Typical Bank's Digital Strategy Is Not a Strategy at All — and Not an Acceptable Answer to Today's Competitive Challenges
  • Most Banks' Digital Strategies Are Simply a Collection of Disconnected, Siloed Initiatives Driven by Forces Outside the IT Organization
  • The Bank CIO and CDO Must Develop a Digital Strategy That Amplifies the Value Proposition of Physical and Digital Resources to Generate New Forms of Customer Value
  • Digital Strategy Is a Life Cycle of Dynamically Changing Development That Lacks the Definitive Time Frames of Traditional Strategic Planning

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