Gartner Information Technology Research

Gartner Magic Quadrant for Master Data Management of Product Data Solutions


The MDM of product data solutions market segment grew well in 2012, and the indications are that growth has continued in 2013. Customers will find that vendors' product strategies and vision have improved somewhat, but there remain opportunities for potentially market-leading innovations to emerge.

Published: 06 November 2013

ID: G00251785

Analyst(s): Andrew White , Bill O'Kane

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Agility Multichannel
    • Enterworks
    • hybris, an SAP Company
    • IBM (InfoSphere MDM Advanced Edition)
    • IBM (InfoSphere MDM Collaborative Edition)
    • Informatica (Heiler)
    • Informatica (MDM)
    • Oracle (Product Hub)
    • Orchestra Networks
    • Riversand
    • SAP (MDG-M)
    • SAP (NetWeaver MDM)
    • Stibo Systems
    • Tibco Software
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Inclusion Criteria
    • Multiple Products
  • Exclusion Criteria
  • MDM of Product Data Solution Product Description

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • The Need for a Single View of the Product
  • Market Growth Continues
  • How the Vendors Stack Up
  • Activity in the MDM of Product Data Solutions Segment in 2013

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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