Gartner Research

Big Data Analytics Requires An Ethical Code of Conduct

Published: 11 November 2013

ID: G00256399

Analyst(s): Frank Buytendijk

Summary

Ethical guidelines will help business analytics professionals to do the right thing and avoid the unintended consequences of powerful analytics. Follow these rules and steer clear of privacy intrusion, reputation risk, brand damage, consumer boycotts, public embarrassment and potential liability.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • First, Get the Basics Right
  • Information Governance Needs To Grow Up
  • Connect Business Value and Consumer Value
  • Be Sensitive to Culture and Values
  • Understand the Origin of Data
  • Realize That There Is no Such Thing as "Being Objective" in Analytics

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.