Gartner Research

Big Data Analytics Requires An Ethical Code of Conduct

Published: 11 November 2013

ID: G00256399

Analyst(s): Frank Buytendijk


Ethical guidelines will help business analytics professionals to do the right thing and avoid the unintended consequences of powerful analytics. Follow these rules and steer clear of privacy intrusion, reputation risk, brand damage, consumer boycotts, public embarrassment and potential liability.

Table Of Contents
  • Key Challenges



  • First, Get the Basics Right
  • Information Governance Needs To Grow Up
  • Connect Business Value and Consumer Value
  • Be Sensitive to Culture and Values
  • Understand the Origin of Data
  • Realize That There Is no Such Thing as "Being Objective" in Analytics

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