Gartner Research

Forecast Overview: Public Cloud Services, Worldwide, 2013 Update

Published: 11 November 2013

ID: G00248602

Analyst(s): Ed Anderson


Organizations are shifting their use of IT services from inflexible and expensive traditional models to cloud-based services that are on demand, responsive to changing business needs and often more cost-effective. Here, we help providers understand the market forces accelerating this shift.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • Public Cloud Services Market Taxonomy
  • Public Cloud Services Market Characteristics
    • Extension of Existing IT Environments
    • Replacement of Traditional Hardware, Software and Services
    • Replacement of Capital Expense Models for Operating Expense Models
    • IT Capabilities Delivered as Services
    • Public Cloud Services Are a Form of IT Outsourcing
  • Adoption Drivers and Inhibitors
    • Cost
    • Business Benefits
    • Security and Risk

Foundational Assumptions

  • Demand Factors
    • IT Budgets
    • IT Spending Plans
    • IT Adoption
    • Mobility
  • Supply Factors
    • Cloud Business Process Services (Business Process as a Service)
    • Cloud Application Services (Software as a Service)
    • Cloud Application Infrastructure Services (Platform as a Service)
    • Cloud System Infrastructure Services (Infrastructure as a Service)
    • Cloud Management and Security Services
    • Cloud Advertising
  • IT Deployment Models
    • Software
    • Hardware
    • Services

Market Model or Methodology

  • Market Forecast Methodology
    • Public, Private and Hybrid Cloud
    • Hybrid IT
  • Currency Exchange Rates

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