Gartner Research

The Top Three Impacts of Cloud Computing on Sales and Business Applications

Published: 13 November 2013

ID: G00258142

Analyst(s): Robert P. Desisto

Summary

Cloud-based sales applications passed the 50% threshold (52.7%) of overall sales software spend in 2012. The Nexus of Forces — the intersection of mobile, social, cloud and big data — is forcing sales application managers to broaden their scope beyond the silo of cloud computing.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Cloud computing has shifted more project control away from IT departments toward sales organizations, providing quicker time to value and improved agility for sales application decision makers
  • Cloud computing has accelerated mobile sales application adoption for customers and internal corporate sales and marketing teams, resulting in sales application managers rethinking application delivery strategies
  • Cloud computing does not offer pay-as-you-go spending models for sales applications, which impacts sales application management leaders' ability to use cost as a main driver

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