Gartner Research

Gartner Fellows Interview With MIT Professor Erik Brynjolfsson: Managing the Transition to a Digital Economy

Published: 13 November 2013

ID: G00258354

Analyst(s): Ken McGee


We are delighted to invite the Director of MIT's Center for Digital Business Erik Brynjolfsson back once more to the Gartner Fellows Interview series. Gartner Fellow Ken McGee talks to Professor Brynjolfsson to get his latest views on digital business.

Table Of Contents
  • Recommendation


  • Defining "Digital Business"
  • Key Roles Formulating the Digital Business Strategy
  • Digital Business's Focus on Revenue Generation
  • Digital Business and Improving Productivity
  • Measuring the Business Value of Digital Business
  • Government Interest in Digital Business
  • Managing the Transition to a Digital Economy

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