Gartner Research

Gartner Survey Shows That Mobile Marketing Is Maturing

Published: 13 November 2013

ID: G00252090

Analyst(s): Jake Sorofman, Mike McGuire


Gartner's recent survey finds mobile marketers succeeding in familiar tactics while struggling to prove the value of some mobile-specific tactics. Use the survey results and our recommendations to guide you as your own mobile marketing program matures.

Table Of Contents


  • The Five Major Survey Findings
  • Survey Methodology and Demographics

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