Published: 14 November 2013
Summary
After decades of stagnation, the voice landscape is undergoing a seismic shift. Migration is in full swing to richer IP-based communication, and Web real-time communication is expected to significantly disrupt the value chain. CSPs should reassess their strategy to avoid being disenfranchised.
Included in Full Research
- Trend 1: As Customer Appetite for OTT VoIP Increases, CSPs Launch Competing Offerings or Partner With Select OTT Players
- Drivers of OTT VoIP Services
- CSPs Approaches to Combat OTT VoIP Services
- Opportunities and Challenges for CSPs Offering OTT Voice
- Hybrid Services Gain Traction and Protect Revenue
- Trend 2: Deployment of VoLTE Can Help CSPs Optimize Costs and Improve User Experience
- Most CSPs Will Opt for Circuit-Switched Fallback in the Short Term
- VoLTE is the Default Option in the Midterm
- VoLTE Comes With a Number of Challenges and Opportunities
- VoLTE Will Not Generate Additional Revenue for CSPs
- Trend 3: CSPs Monetize Voice as a Feature or Function of Innovative Products, Services and Solutions
- Service Exposure Overview
- Use Cases Leveraging Voice, Call Management and Speech Recognition APIs
- Rationale and Business Model for Exposing Communication APIs
- Hypervoice
- Hypervoice Use Case: Telefonica's Azul
- Trend 4: As WebRTC Transforms the Communication Landscape, CSPs Seek a Role in the New Value Chain
- WebRTC Overview and Rationale
- Implications for CSPs
- Agility and Time to Market Are Critical
- The AT&T WebPhone
- CSP WebRTC Business Models
- WebRTC Overview
- Rationale for WebRTC
- Key Benefits of WebRTC for Consumers
- WebRTC Challenges
- WebRTC Use Cases