Gartner Research

Social Business Creates Opportunities for IT Services Providers

Published: 14 November 2013

ID: G00248615

Analyst(s): Rolf Jester

Summary

Social business creates opportunities of incremental business for IT services providers and offers new means of engaging with clients to add business value. But social business also has significant risks, demands specific skills and is not for all providers.

Table Of Contents
  • Impacts

Analysis

  • The Need to Act Now
  • What It Is
  • IT Spending on Social Business

Impacts and Recommendations

  • Social business will separate customer-oriented businesses and innovators from the rest, likely making them open to new business models and new social technology approaches
  • Achievement of tangible business value with social technologies compels IT services marketers to target non-IT executives such as chief marketing officers
  • Social business initiatives demand in-depth business acumen and enhanced consultative skills from IT services sales executives
  • New risks of project failure arise for IT services business leaders resulting from the extensive changes required by social business in the user organizations

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