Gartner Research

Predicts 2014: Customer Support and the Engaged Enterprise

Published: 15 November 2013

ID: G00257816

Analyst(s): Michael Maoz, Olive Huang, Jim Davies, Jenny Sussin

Summary

Customer service is re-emerging as the core business strategy to create a winning customer experience. Great service needs to be consistent across all mobile devices, as well as social and digital media channels. It also needs to be personalized and consistent with marketing efforts.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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