Gartner Research

How to Hire a Social Marketing Manager

Published: 14 November 2013

ID: G00252526

Analyst(s): Jennifer Polk


Social marketing is key to marketing success. Therefore, having the right talent to manage your social marketing programs is essential. Use this research to find the right candidate and cultivate future success.

Table Of Contents
  • Key Challenges



  • Justify Hiring a Social Marketing Manager
  • Scope the Role of the Social Marketing Manager
  • Understand Hiring Trends to Invest in Talent Without Overpaying

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