Gartner Research

What Business Can Discover in Consumer Search to Promote the Engagement Initiative

Published: 18 November 2013

ID: G00258060

Analyst(s): Whit Andrews

Summary

Search is among the Internet's killer apps and — believe it or not — still growing in popularity. Its ubiquity and simplicity make it a handy tool for IT leaders, including especially information architects and information managers, in helping customers and workers engage with their organizations.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Focus Search Technology Where Workers Truly Keep or Seek Information
  • Use Search to Reveal Connections Between Data Elements
  • Watch Changes in Consumer-Available Search to Anticipate Business Users' Demands

Case Study

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