Gartner Research

Multichannel Retailers Should Prepare for an E-Commerce Slowdown and an M-Commerce Takeoff

Published: 18 November 2013

ID: G00259333

Analyst(s): John Davison

Summary

Retail e-commerce growth is starting to slow so much that large multichannel retailers need to immediately assess its impact. In a slowing market, customers will favor retailers that have executed a contiguous shopping experience across all of their key channels.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • A slowdown in the overall growth rate of e-commerce through 2017 will lead to increased competition among multichannel retailers in most sectors
  • Food retailing will be the fastest-growing market for e-commerce through 2017, driving improved multichannel fulfillment for customers
  • M-commerce will become a significant sales channel through 2017, beginning to rival e-commerce as the leading digital channel for retailers

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