Gartner Research

BYOD: Giving Power to the People

Published: 19 November 2013

ID: G00259375

Analyst(s): Ken Dulaney, Patrick Meehan, Michael Silver


Bring your own device (BYOD) is an unstoppable user-driven force. It's also a unique opportunity for CIOs to position IT as an active business enabler, to engage stakeholders on an issue they care deeply about, and to establish ground rules for an increasingly heterogeneous, user-driven future.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How this report will help


Executive Summary

  • Why BYOD?
  • A structured approach to compromise
  • How to keep BYOD programs on track


  • Embrace the inevitable
  • Bring order to chaos
  • Actively manage BYOD risks and rewards

A Structured Approach to Compromise

  • Take a purposeful, proactive stance
  • Use a managed-diversity model to define the trade-offs
  • Define sensible user segments
  • Map device options to segment-specific business requirements

How to Keep BYOD Programs On Track

  • Fill the leadership gap
  • Get comfortable with soft justifications
  • Conclusion

Further Reading

  • Related content
  • Gartner Executive Programs reports
  • Core research
  • Website

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