Gartner Research

Front-Office IT Changes All the Rules

Published: 19 November 2013

ID: G00255702

Analyst(s): Jeffrey Cole, Patrick Meehan, Leigh McMullen


CIOs and IT leaders are moving from using digital technology to reduce costs and enhance efficiency in back-office systems, to digitalizing the front office in order to fuel enterprise growth. However, what brought back-office success is detrimental to front-office uniqueness and differentiation.

Table Of Contents


  • The Front Office Is the New Opportunity Area
  • The Front Office Is Not the Back Office
  • Uniqueness and Differentiation Define the Front-Office Operating Environment
    • Uniqueness Defines the Front Office
    • Differentiation Defines the Mission of the CIO
  • Conclusion

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