Gartner Research

Workplace Anthropology Drives Front-Office Innovation

Published: 19 November 2013

ID: G00258609

Analyst(s): Leigh McMullen , Patrick Meehan, Jeffrey Cole


IT's value doesn't reside in the technology itself, but in how it's used to drive effectiveness, enhance customer experience and increase revenue or mission performance. Workplace anthropology helps CIOs and IT leaders identify and replicate practices of their most successful and valuable employees.

Table Of Contents


  • Mine the Front Office
  • Increase Effectiveness With Five Workplace Anthropology Steps
    • Increasing Effectiveness May Require Rejecting the Interests of the Firm for Those of the High Performers
  • Build a Competency-Based Organization That Engages the Front Office of the Business
  • Build a Moment of Truth Map

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