Gartner Research

Organizations Need to Decide the Best Form of Collaborative Communication — Town Halls, On-Demand Videos or Live Events

Published: 20 November 2013

ID: G00256960

Analyst(s): Adam Preset , Whit Andrews , Mary Mesaglio


IT leaders face challenges in helping executives and communications specialists to choose the best form of collaborative communication for their needs. Interactive town halls, one-way streaming and YouTube-style video on demand require careful consideration of technology, pricing and preparedness.

Table Of Contents
  • Key Challenges



  • Choose Live Streaming Video When Workers Have the Time and Incentive to Assemble and Share the Viewing Experience
  • Choose Town Hall Meetings With or Without Video for Workers to Derive the Benefits
  • Choose Web Conferences With or Without Video When Workers Must Share a Communication Event to Learn a New Skill
  • Choose Short Videos on Demand When a Message or Training Element Has Lasting Value

Case Study

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