Gartner Research

Predicts 2014: Apps, Personal Cloud and Data Analytics Will Drive New Consumer Interactions

Published: 22 November 2013

ID: G00258197

Analyst(s): Brian Blau , Jessica Ekholm , Stephanie Baghdassarian , Sandy Shen

Summary

Mobile apps have become the official channel to drive content and services to consumers. Using big data collated via apps can drastically improve value to consumers. Businesses that develop data tracking and analytics will improve delivery to customers, increasing customer loyalty and acquisition.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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