Gartner Research

Market Insight: Feature Phone Apps Developers and Providers Move In to Seize the Future Wave of Smartphone Users

Published: 22 November 2013

ID: G00255474

Analyst(s): Neha Gupta


Feature phone apps are becoming an important way for providers to acquire new users before they graduate to smartphones. Critical to their success and to building new revenue streams, providers in this market must ensure the right mix of distribution channel, compelling content and ease of use.

Table Of Contents


  • Apps Gaining the Highest Traction
    • Social Apps
    • Self-Care Apps
  • Strategies Being Adopted
    • Develop Partnerships with OEMs and Operators for Effective Distribution
    • Partnerships With Local Content Providers Must be Relevant
    • Innovative Usage Packages and Micro-Transactions Encourage Users
    • Partnerships With Other App Developers Create Diversity
    • Focus on Building Efficient Apps to Drive Usage

Background and Context

The Impact


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