Gartner Research

Tech Go-to-Market: Storage Providers Should Focus on Three Growth Opportunities Through 2016

Published: 22 November 2013

ID: G00256946

Analyst(s): Jin-Sik Yim, Jie Zhang, Jimmie Chang, Suzie Low , Arun Chandrasekaran


Key growth opportunities for storage providers include backup appliances, open-source storage and object storage. Providers will enjoy fast growth from enterprises' spending to modernize backup and recovery, and/or to acquire the ability to scale with low-cost hardware and build cloud storage.

Table Of Contents


  • Introduction
  • Challenges
  • Implications
  • Background and Context
    • Why Does This Market Present Compelling Opportunities?
  • Growth Opportunities for Storage
    • Opportunity No. 1: Backup Appliances Are the Key Component of Data Protection Modernization
    • Opportunity No. 2: Open-Source Storage Is Poised to Disrupt the Storage Market
    • Opportunity No. 3: Increased Cloud Adoption Makes Object Storage a Viable Platform

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