Gartner Research

NCR Optimizes Product Complexity Through a Big Data Solution

Published: 22 November 2013

ID: G00245406

Analyst(s): Marko Pukkila, Stan Aronow


Proliferating customer-specific product configurations were increasing NCR's product and supply chain costs. Supply chain leaders can learn from NCR's journey to identify value-added complexity using a big data solution, and to reinforce optimization through a guided sales solution.

Table Of Contents
  • Key Challenges


  • Examine the Factors Leading to Complexity
    • Factor 1: Disconnects Between Product Management, Sales and Supply Chain
    • Factor 2: A Lack of Comprehensive, Multidimensional Sales Analytics
    • Factor 3: No Connection Between the Sales Proposal and Solution Configuration Systems
    • Factor 4: Product Life Cycle Management as a Project vs. an Ongoing Process
  • Define Solution Requirements for Enterprise Portfolio Planning
  • Analyze the Product Portfolio — NCR's Tale of Two Markets
  • Guide Sales to the Right Product Offerings — A Lane Strategy
  • NCR Anticipates Improvements in Sales, Supply Chain and Solution Management
  • NCR's Critical Success Factors and Lessons Learned
    • Critical Success Factors
    • Lessons Learned
  • NCR Seeks to Enable True Go-to-Market Execution

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.