Gartner Research

Tracking Changes in Enterprise Smartphone Preferences

Published: 22 November 2013

ID: G00259055

Analyst(s): David Willis, Heather Keltz, Ken Dulaney


IT leaders seek to compare their smartphone preferences against those of peers. Half of BlackBerry-using organizations are planning to migrate from the platform within three years, with Apple and Android benefiting most.

Table Of Contents

Survey Objective

Data Insights

  • Apple, Android and BlackBerry Are the Most Prevalent Business Smartphones Today
    • Platforms Vary Based on Whether BYOD Is Allowed
  • Future Platform Choices Shift Toward a Mix of Apple, Android and Windows Phone
  • Corporate Mobile Strategies Drive Soft Benefits: Productivity and Opportunity
  • Most Organizations Are Permitting BYOD for Smartphones
  • Apple, Microsoft and Google Are Considered Strategic Mobile Platforms
  • Focusing on BlackBerry Migration
  • Migrators to BlackBerry 10 Expect to Support Multiple Platforms
  • New Platforms for Users Migrating From BlackBerry
  • Methodology

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