Gartner Research

MarketScope for Price Optimization and Management Software for B2B: 2013

Published: 25 November 2013

ID: G00252162

Analyst(s): Chris Fletcher


Price optimization and management is now on the executive agenda, aligned with CxO priorities on revenue generation, client acquisition and profit/margin improvement. Pricing executives should initiate small, focused projects to gain expertise, then leverage them to broader, global sets of products.

Table Of Contents

What You Need to Know


  • Market/Market Segment Description
    • Core Functional Segments
    • Vertical Industry
  • Inclusion and Exclusion Criteria
    • Market Presence Criteria
    • Technology Criteria
    • Price Analysis
    • Price Optimization
    • Price Execution
    • Optional
    • Vendors and Inclusion Criteria for the 2013 MarketScope for PO&M
    • Vendors Added or Acquired Since the "MarketScope for Price Optimization and Management Software for B2B, 2011" Was Published
    • Vendors Dropped Since the "MarketScope for Price Optimization and Management Software for B2B, 2011" Was Published
  • Rating for Overall Market/Market Segment
  • Evaluation Criteria
  • Vendor Product/Service Analysis
    • FICO
    • McKinsey & Company
    • Navetti
    • Pros Holdings
    • PTC
    • Syncron
    • Vendavo
    • Vistaar Technologies
    • Zilliant

Gartner Recommended Reading

  • MarketScope Rating Framework

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