Gartner Research

Market Trends: Selling Integrated Systems to Midsize Businesses, Worldwide, 2013

Published: 25 November 2013

ID: G00235305

Analyst(s): Errol Rasit, Kiyomi Yamada


Adoption of integrated systems has been growing rapidly to the tune of $4.5 billion in 2012, predominantly due to large-enterprise investment. Providers' offerings and go-to-market strategies still need fine-tuning to succeed in selling these systems to midsize businesses.

Table Of Contents


  • Midmarket Is Sizable but Complicated
  • Current Integrated System Market
  • Why Is Selling Integrated Systems to Midmarket Attractive to Providers?
  • Fabric-Based Infrastructures and Server Appliances, Have We Not Been Here Before?
  • The Pros and Cons of Integrated Systems for Midsize Businesses

Market Trend

  • Midsize Business Data Center Management — On-Premises Is Still the Most Popular Choice
    • Mind Additional Targets: Service Providers
  • Cloud Services Are a Threat for Certain Workloads
  • Channel Partner — Finding Mutual Benefits and Monitoring Transformation
  • Technology Trend
    • Key Differentiations for Midmarket Customers

Vendors to Watch

  • IBM
  • HP
  • Dell
  • NetApp/Cisco
  • VCE
  • Nutanix

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