Gartner Research

Predicts 2014: Consumer Analytics and Personalized User Experiences Transform Competitive Advantage

Published: 25 November 2013

ID: G00258589

Analyst(s): Andrew Frank , Shalini Verma, Mike McGuire , Mikako Kitagawa , Annette Jump , Nick Ingelbrecht , Carolina Milanesi, Angela McIntyre, Martin Reynolds


Big data analytics, crowdsourcing and virtual assistants enable a deeper knowledge of consumers, which will transform how TSPs differentiate themselves. Build competitive advantage with cognizant computing by tailoring products and mobile cloud services to the preferences of individual consumers.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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