Gartner Research

How to Structure the Organization to Build Better User Experiences

Published: 26 November 2013

ID: G00259363

Analyst(s): Ray Valdes, Brian Prentice


High-quality user experiences for products and services can deliver competitive advantage to the enterprise; however, IT leaders will need to make changes in structure, culture and responsibilities. Long-term staffing ratio increases should be accompanied by changes in process, tools and culture.

Table Of Contents


  • Introduction
  • UX Team and Its Relationship to the Development Organization
  • The Role of Design Culture in Successful Organizations
  • Who Should Own the UX Team and Design Process?
  • The Evolution of UX Ownership in the Organization

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