Gartner Research

Moving from a Project-Based to a Product-Based Application Organization

Published: 27 November 2013

ID: G00255548

Analyst(s): Matthew Hotle , Bill Swanton


A growing number of organizations have begun the shift from a project-based application organization to one that is based on product management. This move disrupts many of the processes that have been learned over decades, and may require changes to the organizational structure.

Table Of Contents


  • All Roads Lead — Where?
  • It's Not (Primarily) About IT
  • From Project to Product: The Metaphor Matters
  • Methods, HR Management Techniques and Specific Organizational Structures Support the Shift From Project to Product
  • The Evolutionary Revolution

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