Gartner Research

Mobilization Is Forcing a Role Change for IT

Published: 27 November 2013

ID: G00249563

Analyst(s): Van Baker

Summary

Several forces related to mobilization are converging to force IT organizations to re-assess the role they provide within the enterprise. IT personnel will face significant challenges in adjusting to their new role in the organization.

Table Of Contents
  • Impacts

Analysis

  • The Impact on the Organization

Impacts and Recommendations

  • BYOD initiatives are shifting the role of IT from specifier to recommender for client technologies used in the enterprise
  • Mobile application development is occurring throughout the enterprise, with marketing and LOB teams developing or outsourcing application development to third parties
  • Consumerization of technology has impacted user expectations regarding the pace of change, putting significant pressure on IT to develop and deliver solutions quickly
  • Marketing assets are shifting to digital marketing, leading to increased use of technology for mainstream marketing activities within the CMO's organization

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