Gartner Research

Mobilization Is Forcing a Role Change for IT

Published: 27 November 2013

ID: G00249563

Analyst(s): Van Baker


Several forces related to mobilization are converging to force IT organizations to re-assess the role they provide within the enterprise. IT personnel will face significant challenges in adjusting to their new role in the organization.

Table Of Contents
  • Impacts


  • The Impact on the Organization

Impacts and Recommendations

  • BYOD initiatives are shifting the role of IT from specifier to recommender for client technologies used in the enterprise
  • Mobile application development is occurring throughout the enterprise, with marketing and LOB teams developing or outsourcing application development to third parties
  • Consumerization of technology has impacted user expectations regarding the pace of change, putting significant pressure on IT to develop and deliver solutions quickly
  • Marketing assets are shifting to digital marketing, leading to increased use of technology for mainstream marketing activities within the CMO's organization

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.