Gartner Research

When, Why and How to Do a Website Review

Published: 27 November 2013

ID: G00259362

Analyst(s): Ray Valdes, Brian Prentice

Summary

Ideally, a website review should be part of a broad-scope initiative involving digital strategy, business strategy and process redefinition. However, in some circumstances, a quick and simple review can deliver insight and benefit to website managers.

Table Of Contents

Analysis

  • The Scope of a Full Website Review
    • A Website Review Is a Starting Point, Not an Endpoint
    • A Top-to-Bottom Review of the Home Page
    • After the Review Is Complete
    • Reviewing the Design Process

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