Gartner Research

Predicts 2014: New Realities Will Drive New Growth Opportunities in Consumer Goods Manufacturing

Published: 02 December 2013

ID: G00258516

Analyst(s): Michael Shanler , Dale Hagemeyer, Don Scheibenreif

Summary

Market realities of low growth require CG manufacturers to think differently about where growth will come from. CIOs and business leaders need to recognize the opportunities to lead by spotting and leveraging technologies that can engage consumers and retail customers in new ways.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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