Gartner Research

Tech Go-to-Market: HR BPO Enhancements Must Emphasize Differentiation, Impact and Immediacy

Published: 03 December 2013

ID: G00248885

Analyst(s): Morgan Yeates


HR business process outsourcing providers can differentiate their offerings with process enhancement technologies and services. This research provides best practices for sales, marketing and strategy executives to use when developing go-to-market options for their PETS-enabled services.

Table Of Contents
  • Key Challenges


  • Emergence of PETS as Critical Service Components


  • Ensure Your PETS Components Are Articulated in Ways That Differentiate Your Offerings and Highlight Your Technology Investments
    • Recommendations
  • Promote Your PETS Components So That They Demonstrate Your In-Depth HR Domain, Vertical and Other Market Expertise
    • Recommendations
  • Refine and Enhance Your PETS Components to Maximize Their Intended Value to Buyers and HR Practitioners
    • Recommendations
  • Position Your PETS Components as Building Blocks Toward a Larger Goal of Efficient, Paperless HR Administration
    • Recommendations

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