Gartner Research

How to Incorporate MDM Into a Digital Personalization Strategy

Published: 04 December 2013

ID: G00256954

Analyst(s): Penny Gillespie , Bill O'Kane


E-commerce executives, CIOs and CCOs must collaborate and take equal responsibility to successfully implement a master data management solution into their e-commerce operations in order to maximize revenue.

Table Of Contents
  • Key Challenges



  • Call for the E-Commerce Team to Help Drive the MDM Program
  • Make the E-Commerce Team the Data Steward

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