Gartner Research

SWOT: Samsung, PCs, Worldwide

Published: 04 December 2013

ID: G00258489

Analyst(s): Carolina Milanesi, Annette Jump

Summary

Samsung is a major player in the PC market and has presence across all connected devices. For further expansion, Samsung needs to define future growth strategy, create a differentiated and relevant brand proposition, and continue to improve its PC experience.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Samsung
  • Company Overview
    • Key Facts
  • Methodology

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