Gartner Research

Tech Go-to-Market: Process Enhancement Technologies and Services Energize Customer Management BPO Growth

Published: 05 December 2013

ID: G00256406

Analyst(s): TJ Singh


Providers are looking to differentiate their CM BPO offerings with the use of PETS. This research will help marketing and strategy executives understand and develop go-to-market best practices for PETS.

Table Of Contents
  • Key Challenges


  • PETS in CM BPO


  • Best Practice 1: Articulate the Value of PETS in Key CM BPO Channels
  • Best Practice 2: Develop a Deeper, Enduring Relationship With Clients Through PETS — Move From Contractor to Trusted Advisor
  • Best Practice 3: Identify Key Metrics for Clients Using PETS-Enabled CM Business Process Services

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