Gartner Research

Predicts 2014: Digital Marketers Create New Rules of Engagement

Published: 06 December 2013

ID: G00258215

Analyst(s): Jennifer Polk , Mike McGuire , Adam Sarner , Allen Weiner, Andrew Frank , Jennifer S. Beck, Richard Fouts, Julie Hopkins , Laura McLellan

Summary

In the next five years, traditional marketing and selling will shift to digital channels to capitalize on the "power to the people" phenomenon that is displacing brand-centric strategies in favor of buyer-driven everything.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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