Gartner Research

Smart Machines Lead to Competitive Advantage as Well as Ethical Challenges

Published: 09 December 2013

ID: G00259426

Analyst(s): Hung LeHong


Aggressive early-adopter companies can realize competitive advantage by employing smart machines, such as cognitive systems, autonomous vehicles and mobile robots. This report presents the opportunities and subsequent challenges that senior executives, CIOs and strategists should take note of.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Smart machines will handle tasks that previously required human judgment, creating competitive-advantage opportunities as well as ethical challenges for enterprises
  • Smart machines will enable enterprises to gain competitive advantage by lowering costs, servicing variable demand more effectively and delivering higher-quality outcomes — when compared with employing humans only
  • Smart machines will give rise to ethical and societal challenges that can negatively affect an enterprise's brand, public perception, employee perception and corporate social responsibility

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