Gartner Research

The Current State for Banking PFM Is a Disappointment

Published: 11 December 2013

ID: G00258230

Analyst(s): David Schehr, Stessa Cohen

Summary

Banks and other financial services firms offer basic personal financial management tools, but have failed in most cases to deliver solutions that get strong consumer acceptance and use in online or mobile banking. We look at why this has occurred and give guidance on how banks can improve.

Table Of Contents

Analysis

  • While Adoption of PFM Lags, Customer Interest in These Tools Is Still Strong
  • Consumer and Bank Perceptions of PFM Are Different

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