Gartner Research

The Top Three Impacts of Cloud Computing on Social Business Applications

Published: 10 December 2013

ID: G00258145

Analyst(s): Jenny Sussin

Summary

Social applications for CRM have been hosted in the cloud for years. However, for IT leaders grappling with demands for customization, application integration and the management of line-of-business expectations, SaaS opens up a world of problem-solving and problem-creating possibilities.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • A lack of PaaS means social SaaS applications have room only for superficial customization, forcing IT leaders who want custom functionality to sacrifice real-time capabilities or budget
  • Legacy BI application providers will begin offering social analytics as SaaS, enabling IT leaders to procure social solutions as components of their BI investments
  • IT leads only 8% of social media strategies, so cloud-based offerings continue to enable LOB leaders to circumvent IT when deciding on social CRM applications

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