Gartner Research

The Top Three Impacts of Cloud Computing on Social Business Applications

Published: 10 December 2013

ID: G00258145

Analyst(s): Jenny Sussin


Social applications for CRM have been hosted in the cloud for years. However, for IT leaders grappling with demands for customization, application integration and the management of line-of-business expectations, SaaS opens up a world of problem-solving and problem-creating possibilities.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • A lack of PaaS means social SaaS applications have room only for superficial customization, forcing IT leaders who want custom functionality to sacrifice real-time capabilities or budget
  • Legacy BI application providers will begin offering social analytics as SaaS, enabling IT leaders to procure social solutions as components of their BI investments
  • IT leads only 8% of social media strategies, so cloud-based offerings continue to enable LOB leaders to circumvent IT when deciding on social CRM applications

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