Gartner Research

Device Vendors Require a Different Approach When Marketing Tablets and Smartphones to Brazilian Consumers

Published: 13 December 2013

ID: G00258499

Analyst(s): Tuong Nguyen

Summary

The rapidly evolving device landscape requires new and incumbent device vendors to understand Brazilian consumer preferences for smartphone and tablet launches and positioning to be competitive in the largest market in Latin America.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Brazilian consumers' strong preference for certain tech specifications, such as CPU and battery life, will drive device vendors to reposition their product offerings if they want to compete effectively in this market
  • Brazilian consumers' propensity for social connectivity and entertainment will require TSPs to bundle interesting and relevant apps and service packages to remain competitive in this market

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