Gartner Research

The Best Thing to Do With Your PFM Tools May Be to Get Rid of Them

Published: 13 December 2013

ID: G00251925

Analyst(s): David Schehr, Stessa Cohen


Banks struggle to justify continuing investments in personal financial management tools. However, customers simply don't use them. Bank CIOs can create entry points to the tools, improve customer experience with them or disconnect them until true digital financial advisor solutions are available.

Table Of Contents
  • Key Challenges



  • Create Entry Points for Customers to Learn About and Build Experience With PFM
  • Improve the Customer's Experience With Existing PFM Tools
  • Consider Abandoning PFM Altogether, and Plan for and Develop DPFA Capabilities

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