Gartner Research

Three Fundamental Ways Strategy Is Changing in the First Digital Decade, and How CIOs Should Respond

Published: 16 December 2013

ID: G00257873

Analyst(s): Lee Weldon, Jeffrey Cole


Strategy in the First Digital Decade must account for a constant flow of opportunities and threats arising from new sources of value and business models enabled by digital technologies. New strategy creation and implementation rules are needed for an enterprise to keep playing this new game.

Table Of Contents


  • Introduction
  • First Digital Decade Implications for Strategy
  • Three Fundamental Changes to Strategy
    • From Sustainable to Transient Advantage
    • From Fixed to Fluid Plans
    • From Exclusive to Inclusive Contribution
  • Implications for CIOs
    • How CIOs Should Respond
  • Conclusion

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