Gartner Research

Digital Anthropologists Have Important Skills for Emerging Digital Enterprise Strategies

Published: 18 December 2013

ID: G00249733

Analyst(s): John Mahoney, Diane Morello, Stephen Prentice

Summary

As enterprises enter the digital industrial economy, it's critical to optimize people's interactions throughout business ecosystems. Anthropology and other behavioral disciplines have much to offer. We outline what and show how CIOs can add those capabilities to the enterprise digital portfolio.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Assess the Intensity of Technology-Based Interactivity and Its Impact on Behaviors and Social Norms
    • The Issue
    • Context and Background
    • What Digital Anthropology and Other Behavioral Disciplines Can Contribute
  • Capture Digital Anthropology Perspectives as Input to the Enterprise Digital Context
    • The Issue
    • Context and Background
    • What Digital Anthropology and Other Behavioral Disciplines Can Contribute
  • Aim to Establish Trials of Digital Anthropology Capabilities by the 3Q14, and Plan to Establish Permanent Roles by Mid-2015
    • The Issue
    • Context and Background
    • What Digital Anthropology and Other Behavioral Disciplines Can Contribute

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