Gartner Research

Guide to the Web Ops Neighborhood on Gartner's Digital Marketing Transit Map

Published: 18 December 2013

ID: G00259400

Analyst(s): Jake Sorofman


Web operations help drive personalized brand experiences across owned Web properties. Gartner's guide will help digital marketers identify the providers and technologies you need to succeed.

Table Of Contents


  • Experiencing the Web Ops Neighborhood
  • Things to See and Do in the Web Ops Neighborhood
    • Must-Sees
    • Connections
    • What to Buy
  • Living Like a Local

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