Gartner Research

Developing Use Cases for Sharing Video Content in the Enterprise

Published: 19 December 2013

ID: G00259024

Analyst(s): Whit Andrews , Adam Preset


Workers are discovering use cases for sharing social video, often delivered via an "enterprise YouTube." Enterprise architects, training managers, corporate communications and public affairs officers can aggregate the best of these, suggest more, and launch broad projects to support them.

Table Of Contents
  • Key Challenges



  • Develop a Portfolio Strategy That Benefits Multiple Business Areas
  • Use a Simple Value Model Addressing Risk, Cost Reduction, Revenue Increase and Worker Morale
  • Measure Activity to Gauge Whether the Value of Projects Is Realized

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.