Gartner Research

Developing Use Cases for Sharing Video Content in the Enterprise

Published: 19 December 2013

ID: G00259024

Analyst(s): Whit Andrews , Adam Preset

Summary

Workers are discovering use cases for sharing social video, often delivered via an "enterprise YouTube." Enterprise architects, training managers, corporate communications and public affairs officers can aggregate the best of these, suggest more, and launch broad projects to support them.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop a Portfolio Strategy That Benefits Multiple Business Areas
  • Use a Simple Value Model Addressing Risk, Cost Reduction, Revenue Increase and Worker Morale
  • Measure Activity to Gauge Whether the Value of Projects Is Realized

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