Gartner Research

A Guidance Framework for Building Predictive Analytics Applications With Sentiment Analysis

Published: 19 December 2013

ID: G00258916

Analyst(s): Jamie Popkin

Summary

The No. 1 goal of sentiment analysis is to generate contextual understanding of content that has value as input for predictive analytic models. This guidance is an approach for IT to use to engage business managers in a collaborative relationship for creating high-value analytical applications.

Table Of Contents

Guidance Context

  • Problem Statement
  • Guidance Applicability
  • Related Guidance

The Gartner Approach

The Guidance Framework

  • Prework
    • The IT-Business Dynamic
    • Define a Model of Reality
    • Define the Metrics in Business Terms
    • Leveraging Citizen Developers
    • Preparing to Be a Broker of Services
  • A Guidance Framework for Building Predictive Analytics Applications With Sentiment Analysis
    • Build a Model of Reality
    • Create Predictive Models
    • Test and Retest the Data
    • Quantify the Results
    • Enable Citizen Developers, and Leverage Their Expertise

Risks and Pitfalls

Gartner Recommended Reading

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