Gartner Research

Magazines Should Go Beyond Replicas to Show Value

Published: 19 December 2013

ID: G00253207

Analyst(s): Allen Weiner

Summary

Magazine publishers have yet to hit their stride in their efforts to create sustainable mobile editions. A wide view of digital channels and how to optimize them is in order.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • New audience measurement standards will enable publishers to better monetize their interactive tablet magazines
  • Magazine websites continue to drive more engagement than replica or interactive mobile versions
  • Content aggregators such as Flipboard, Zite and Pinterest have become friends and foes to magazine publishers

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