Gartner Research

Context-Aware Computing Will Increase Life Insurance Sales and Improve Agent Service

Published: 20 December 2013

ID: G00248288

Analyst(s): Steven Leigh


Many, if not most, global life insurers have provided agents software that helps sell and service consumers, but it delivers little value, as user adoption stays low. Context-aware computing holds the promise to make software that delivers more value to agents, and is more adaptable to their needs.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Context-aware computing software design will make it possible for life insurance CIOs to build a more user-friendly sales process for their agents that they will prefer to today's paper processes
  • The new behavioral insights offered by context-aware computing will enable life insurance CIOs to add significant value to the agent experience by adapting software to most common behaviors and practices
  • Context-aware computing techniques will enable global life insurance CIOs to deliver the right sales tools, ideas or data to their agents at the right time during the process

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