Gartner Research

Context-Aware Computing Will Increase Life Insurance Sales and Improve Agent Service

Published: 20 December 2013

ID: G00248288

Analyst(s): Steven Leigh

Summary

Many, if not most, global life insurers have provided agents software that helps sell and service consumers, but it delivers little value, as user adoption stays low. Context-aware computing holds the promise to make software that delivers more value to agents, and is more adaptable to their needs.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Context-aware computing software design will make it possible for life insurance CIOs to build a more user-friendly sales process for their agents that they will prefer to today's paper processes
  • The new behavioral insights offered by context-aware computing will enable life insurance CIOs to add significant value to the agent experience by adapting software to most common behaviors and practices
  • Context-aware computing techniques will enable global life insurance CIOs to deliver the right sales tools, ideas or data to their agents at the right time during the process

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